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Refine Your Concept and Select a
Domain Name That Sells
By Janiece V. Smith
© Janiece V Smith - All Rights Reserved
http://www.expressprofitsonline.com
You have a great site and now you need an attention-grabbing domain
name to attract visitors. But, before you start brainstorming names,
I have some valuable points for you to consider. So…read on!
Finalize and Narrow Your Site Concept
If you find that there are a significant number of other sites
similar to your own, you’ll want to do some additional research.
Consider what others are writing about the topic and what you can do
to expand it. By including different information on your site,
you’ll draw more visitors.
Think back to your search engine results. Remember, you’ll need to
refine and narrow your concept, to get a top spot on that valuable
first page of search results. Play with and select appropriate
sub-themes (that is, your niche). But, as always, remember that, if
you are too narrow, you risk loosing visitors as well.
While you want to offer valuable information, you also want to be
wary of diluting your site content. Ensure that your visitors can
find the information for which they come to your site. Try selecting
complementary topics. If, for example, a person is interested in one
topic (let’s say making money at home) they likely will be
interested in a compatible topic (such as eBay auctions).
Just as a merchant sells goods or services, affiliates sell
information. Consider what information you offer that is specific to
your site and that contains value for visitors. How does the
information you offer stand apart from competitors?
You want your site content to be specific but not so narrow that it
is not profitable. Work from your most specific ideas toward your
most broad ones. You want to find a balance by hitting your profit
margin without becoming so broad that you loose focus…and
profitability.
Include the search engine keywords that you previously refined (see
“ Refining Keywords to Generate Increased Traffic”) and be sure to
include them on every page of copy and in all relevant headings.
Select a Winning Domain Name
Now that you have settled on the perfect site, developed content
that is informative, and located keywords that are profitable, it’s
time to select your domain name. Just as you focused on high
profitability topics and researched your keyword, you have to
consider a domain name that will draw visitors to your site and be
equally profitable.
Include those concept keywords in your domain name and don’t be
afraid to be creative. A winning domain name demonstrates what you
do, how you do it, and what you offer. Include keywords that are
indicative of your specialty.
Again, remember to change course as needed. Rearrange the keywords
in your domain name to enable browsers to conduct better searches
and attract people who are prepared to make purchases.
Tip
Domain names should be short, easy to remember, and meaningful. You
want to be descriptive, not gimmicky.
Register Your Domain and Expand Your Options
There are hundreds of domain name registrars. These registrars can
tell you whether the domain name you are looking for is available.
One such registrar, Networksolutions.com, can also provide details
about domains that are currently registered. While you don’t have to
trademark a domain, you also don’t want to violate someone else’s.
Type in the name that you are looking for. If it’s still available,
you can purchase and secure it on the site. If it is not available,
click on the link for “WHOIS” to learn more details (e.g., who owes
the domain, the web hosting company, name servers, etc.). If you are
inclined to do so, Networksolutions.com also allows you to make an
offer to purchase an existing domain.
To register a domain names with Networksolutions.com, follow the
simple steps outlined under “Register a Domain.” As you go through
the registration process, think of other sites/markets into which
you may want to expand. As you come up with other domain names,
register them. You can connect them to your primary web site or
launch a new site at a later date when you are ready to expand, but,
in the meantime, you don’t want to lose out on a great domain name.
Eventually, you will want to tie all of your related domain names to
a master site.
By taking time to carefully select a compatible concept and domain
name, you come one step closer to ensuring your success…and
profitability!
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Resources Box:
Janiece Smith is the author of Internet’s top-selling eBook teaching
everyday people how to make their own small fortune selling on
eBay®.
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Month Selling On eBay. Her New eBook "How An Overworked, Traveling,
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Click here for more details
http://www.expressprofitsonline.com |
"Finally
-- You Too Can Turn Ebay Into A Non-stop Cash Generating Machine..."