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Creating a Well-Optimized Site
By Janiece V. Smith
© Janiece V Smith - All Rights Reserved
http://www.expressprofitsonline.com
We’ve been talking a lot about developing content and selecting
keywords and now it’s time to start putting it all together. When
you begin to map out your web site, you must do so while considering
something known as “search engine optimization.” All this means is
that you’ve created a site that is optimal for ranking high on
search engines.
Information Architecture
To do this, you much first create an appropriate site structure (the
information architecture) by outlining your topics and creating a
hierarchy for your site information. Most sites typically have three
page levels.
Level-one pages are home pages. Here you identify your primary topic
and introduce visitors to your site. Next, establish your level-two
pages. Create one page for each of the keyword topics you’ve already
researched and tested (refer to Refining Keywords to Generate
Increased Traffic ). Last, identify your level-three pages. Any
keyword subtopics you determined should be used for this level, with
these pages containing the most specific information for each of
your broadest topics. Consider the following example—
| Level 1 |
Travel Around the
World
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| Level 2 |
Itineraries |
Expenses |
Necessities |
| Leve 3 |
Africa
Asia
Australia
Europe
Latin America
|
Food/Drink
Housing
Transportation
Tourism
Spending Money
|
Clothing
Gear
Pharmaceuticals
Shoes
Toiletries
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By mapping out, your level-one, -two,
and -three pages, you’ll quickly see how best to organize your site.
And, after you’ve determined how to lay out your pages, you’re ready
to begin organizing the information on each page.
Meta Tags
There are two primary sections to every web page: a head (page
title) and a body (page content). The head includes much more than
is actually seen. Visitors only see the page title, which appears in
the top left corner of the browser. More important than what
visitors see, however, is what they don’t––the meta tags included in
each head.
Meta tags include the keywords for each page, the description of
each page, and the title of each page. Well-written meta tags are
essential to ensure that search engineers appropriately rank your
site. The words included in the meta tags are the words that
spiders, programs sent out by search engines to review and index
your site, detect and evaluate when ranking your site.
By including accurate keywords and phrases in your meta tags, you
ensure that search engines find your site and rank the information
appropriately. Keyword tags should include words that represent the
specific information for each page. For the example above, the meta
keyword tag might read <meta name="Keywords" content="world travel,
travel budget" /> .
Description tags should include keywords and phrases that visitors
likely will use when conducting searches Using the same example, the
meta description tag might appear <meta name="Description"
content="This page contains details for creating travel itineraries,
packing for travel, travel expenses." />. Remembering that your meta
description tag can be lengthy and should include all of your best
keywords. Play with the order and use words and phrases that tested
well.
Content
The second section of a page is the body. Clearly, you want your
copy to be relevant to the topic of each page. Within the body,
however, it’s important to again include those tested keywords.
Search engines use detailed algorithms to determine keyword density.
So, while you want to include keywords, avoid overusing them or
repeating them unnecessarily. By ensuring that their inclusion is
relevant and information worthy, you ensure that your site will rank
well.
It’s here that you will also write your page headings (not to be
confused with the page head). Headings are your H1 through H6 tags.
These are used to format content and relate to the type size. These
headings describe the page and reflect the content on each page.
Including relevant keywords in your headings will help your reader
determine what information they can expect to find and, again,
increase your ranking with search engines.
While this information may seem overwhelming, and the process
time-consuming, remember that taking the time to do it right the
first time will go a long way toward creating an effective––and
profitable––site.
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Resources Box:
Janiece Smith is the author of Internet’s top-selling eBook teaching
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